Articles like this one from the Austin American-Statesman drive me crazy. It's about Greg Davis, the former offensive coordinator for the UT Longhorns football team. What drives me crazy is how media writers (not just sports writers) conflate an individual's performance and personality. Case in point: Kevin Robbins writes on several occasions just how much of a "good person" Davis is. I don't know Greg Davis and I doubt there is any reason to disbelieve that he is truly an individual of great integrity and heart. More than likely, he is. But that all ignores the simple fact that being a good person doesn't automatically equate to being great at his or her craft. And it's certainly no excuse if you can't execute successfully. If I can't meet the goals of my job as a marketer and this becomes a consistent problem, I need to be relieved of duty...regardless of how much of a "good person" I am.
